Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • ABC Touts the Reboot of "Roseanne" With a Nostalgia-Filled Fan Experience at SXSW
    B-to-C Events

    ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW

    As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the flames with a nostalgia-filled experience at SXSW that touted the reboot of “Roseanne.” The network’s shareable activation featured recreated sets from the series, including the Lanford Lunch Box diner and various rooms from the Conner household, while branded Pedicabs and […]

  • Trolli Designs the Unveiling of its New Candy to Mimic a High-Profile Shoe Launch
    B-to-C Events

    Trolli Product Launch: James Harden, 10,000 Samples and Life-Sized Gummy Shoes

    The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live experiences in the past, and in February, the “weirdly awesome” candy brand and its star influencer were at it again with a clever launch campaign for Trolli’s latest product, Sour Brite Sneaks. Instead of introducing the sneaker-shaped gummies through a […]

  • Millennials Help Bring a Prudential Study to Life at SXSW
    B-to-B Events

    With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW

    It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel […]

  • Busch Celebrates its Roots in Racing With a National NASCAR Tour
    B-to-C Events

    Busch Celebrates its Roots in Racing With a National NASCAR Tour

    After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing […]

  • High Brew Celebrates Roadies With a Lounge, Fundraiser and Screening Experience at SXSW
    B-to-C Events

    High Brew Targets an Unlikely Audience at SXSW: Roadies

    Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead […]