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B-to-C EventsCovid-19 Cancellations, Venue Tactics and Health Safety Tips
MWC Barcelona was the catalyst, but a wave of event cancelations are being announced in real time as the coronavirus (Covid-19) continues to spread at an unprecedented rate. Many cancellations pertain to global shows like MWC and Cisco Live: Melbourne, but U.S. cancellations are also beginning to crop up as reports of how the virus […]
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Partner ContentGet Your Complete Guide to Audio-Visual for Event Planners
If you want your events to make a big impression, the right A/V makes all the difference…
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Partner ContentHow to Illustrate the Impact of Events to your Boss
One of the most challenging parts of producing events can be proving their ROI…
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Photo GalleryValentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of […]
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Photo GalleryHow Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl […]