Author archive for Event Marketer
What a Live Event Will Look, Sound and Feel Like in 2021
So much has changed in events in five years, and so much will change in five more. In celebration of its fifth year, Proscenium is looking forward five years at the speed in which events are evolving today, offering a forecast into what event technology, audience expectations and experience design will look like 2021. Check...
Tales of the Cocktail Draws Spirits Industry Insiders
If you need proof that cocktails are serious business these days, look no further than Tales of the Cocktail (TOTC), the annual international spirits festival that, since its inception in 2002, has grown to attract more than 15,000 attendees from around the world. With its signature mix of industry activations, mixology seminars, competitions and networking...Data-Driven Experiential Marketing: Increasing Your Event’s ROI
The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it any longer. Budgets and expectations are higher than ever—are you prepared? Download our whitepaper to learn how data-driven experiential marketing is the answer.