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Partner ContentFab 50 2019: Case Studies from the Best Architects in the Biz
As the event industry continues to evolve, the environments that power live experiences are progressing right along with it. If you’ve seen a show-stopping build over the last year, you’re not alone. Event and trade show fabricators have been upping the ante of late, creating everything from interactive art installations and sweeping graphics to complex […]
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Partner Content2020 Event Agency Perspectives Roundtable
Five event agency executives share their thoughts on industry trends, overused buzz words and beyond…
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Partner ContentRunning the Show: Expert Insights from Some of the Event Industry’s Leading Ladies
Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a […]
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B-to-C EventsStories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re […]
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B-to-C EventsStories of the Year, No. 2: All Hail the ‘Game of Thrones’ Activations
To say that “Game of Thrones” was a topic that dominated the cultural conversation in 2019 is an understatement. As the final season of the beloved series approached, fans exchanged predictions on who would ultimately sit on the Iron Throne—and brands went all-in on experiential to engage them. HBO and Red Cross had SXSW attendees […]