Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.

Partner Content
How to Measure Event and Experiential ROI in 2020

January 20, 2020

Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…
B-to-B Events
Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

January 17, 2020

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to […]
Partner Content
Fab 50 2019: Case Studies from the Best Architects in the Biz

January 14, 2020

As the event industry continues to evolve, the environments that power live experiences are progressing right along with it. If you’ve seen a show-stopping build over the last year, you’re not alone. Event and trade show fabricators have been upping the ante of late, creating everything from interactive art installations and sweeping graphics to complex […]
Partner Content
2020 Event Agency Perspectives Roundtable

January 7, 2020

Five event agency executives share their thoughts on industry trends, overused buzz words and beyond…
Partner Content
Running the Show: Expert Insights from Some of the Event Industry’s Leading Ladies

January 6, 2020

Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a […]