-
Partner Content2020 Event Agency Perspectives Roundtable
Five event agency executives share their thoughts on industry trends, overused buzz words and beyond…
-
Partner ContentRunning the Show: Expert Insights from Some of the Event Industry’s Leading Ladies
Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a […]
-
B-to-C EventsStories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re […]
-
B-to-C EventsStories of the Year, No. 2: All Hail the ‘Game of Thrones’ Activations
To say that “Game of Thrones” was a topic that dominated the cultural conversation in 2019 is an understatement. As the final season of the beloved series approached, fans exchanged predictions on who would ultimately sit on the Iron Throne—and brands went all-in on experiential to engage them. HBO and Red Cross had SXSW attendees […]
-
B-to-C EventsStories of the Year, No. 3: Event Marketers Literally Clean up Their Act
Environmental experts predict that by the middle of the century, our oceans will contain more plastic waste than fish. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills. It’s no surprise, then, that event marketers are literally cleaning up their act when it comes to event waste, […]