Event Marketer

Over the last 11 months, women in events have unwound a year’s worth of work, guided pivot strategies and ramped up compelling virtual experiences.

They’re called fabricators, but really they’re experience architects capable of demonstrating a brand’s message—and so much more. Their design chops are parallel to none. They’re quick, nimble and have mastered the art of multitasking to deliver on clients’ needs on time, every time. And throughout the pandemic, the fabrication community’s resilience and determination has shone […]

The people have spoken and EM’s top 10 most-read stories of 2020 have been determined. As you can imagine, the following case studies, tips pieces and field reports reflect a year of challenges, wins, and, yes, pivots for the industry. A few even harken back to the old normal. Now, grab yourself a hot beverage […]

It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an […]

We spotlight the industry’s top 50 builders in our annual guide Want to build an architecturally sound experience that’s as functional as it is beautiful? Better call the 2020 Fab 50. Yep, today’s top fabricators possess skillsets that make them uniquely positioned to build events and experiences that are both expertly live-wired and artfully crafted. […]