Author archive for Event Marketer
What You Missed at EMS 2017: Day One
Happy Birthday to the Experiential Marketing Summit. What began 15 years ago as the experiential community’s first official gathering has ballooned into the industry’s ultimate training conference and networking event. And in honor of this special year, we’re back in the city where it all began… Chicago. It’s good to be home. In typical fashion, EMS...
It’s the Winners List… Results from the 2017 Ex Awards
The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s...
Coachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the...
Experiential In… Chicago
This one-time mobster’s paradise delivers more than good hotdogs and insults at The Wiener Circle. There are historic neighborhoods to explore,