Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.

B-to-B Events
Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy

November 9, 2020

Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at kshea@accessintel.com. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. […]
Partner Content
Getting Real About the Power of Virtual Events

October 7, 2020

Top ten best practices and tips for producing a powerful virtual event experience…
Partner Content
Run Awesome, Safe Events with Contactless Lead-Gen, Self Check-ins and More

September 28, 2020

See how these contactless solutions help execute safe events, lead-gen at scale and workflows…
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Case Study: Inside a Hybrid Press Conference for Bosch Rexroth

September 22, 2020

When it came to showcasing its innovative, award-winning ctrlX AUTOMATION in a hybrid press conference, Bosch Rexroth turned to an industry leader known for its technical expertise and extensive inventory of leading-edge technologies—SmartSource, an ABCOM Technology Group company. Read the full case study here.
Partner Content
Key Findings: Attendee Survey on Returning to Live Events

September 21, 2020

Five new segments emerge from an an analysis of respondents’ assessment of risk and mitigation…