Event Marketer

We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on b-to-b event marketers In our conversations with the 2018 Dream Team members, we identified several priorities that leading b-to-b marketers share in creating attractive and dynamic event experiences for their respective audiences. Among them: Being laser-focused on customers, innovating in […]

Ask anyone who has been in this business for a few years and they will tell you: experiential marketing isn’t for the meek, the weak or those with an aversion to the occasional all-nighter. Indeed, this industry serves up challenges, stress and the thrills of an event well executed in equal measure, regardless of your age, sex, race or background.

From the East Coast to the West Coast to the Midwest, Northwest and Southeast, the Women in Events program officially went nationwide this year, engaging nearly 1,000 women in 12 markets, Oct. 22-25. Women in Events Week offered Airbnb networking excursions, educational seminars, trend-watch workshops, networking meetups, supper clubs and much more. Networking meetups took […]

Each year, CORT Events hosts several elaborate, exclusive, VIP experiences for distinguished friends and guests. To wrap up 2018, CORT Events headed to Dallas for the most jaw-dropping party of the year in the events industry. Everything is bigger in Texas and, at Color Me CORT, that meant being bolder than ever before. We channeled […]

Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties […]