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B-to-C Events
Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert
Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our […]
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Partner Content
Trend Lab: A Guide to What’s Next in Brand Experience
The Trend Lab provides the link between identifying and applying trends to elevate brand experiences…
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Advertorial
The Sampling Leaderboard: Conversations with Some of the Event Industry’s Sampling Superstars
sampling-leaders_march-2019
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B-to-C Events
The Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.
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Partner Content
Evolution of the Event Agency: 10 Minutes with the Opus and MAS Leadership
Opus Agency is keeping its pedal to the metal—with a continued national hiring blitz, a string of new account wins and an eye on additional M&A deals following last year’s acquisitions of MAS Event + Design, CRG and Level 2 Design. With 450 employees spanning five offices and more than 500 events expected to be […]



