Author archive for Event Marketer
Five Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan in June for a half-day “Marketing to Women in the #MeToo Era” workshop ahead of EM sister publication Chief Marketer’s PRO Awards gala luncheon. The half-day program featured seven sessions and 14 speakers who weighed in on creating thoughtful marketing...
The Opus Acquisition Streak Continues: Agency Purchases Level 2 Design
It’s officially an acquisition streak for Opus, which this week confirmed its third purchase…
Survey of Fortune 1000 Marketers Finds Event Strategy on the Rise for 2019
Unveiled by Event Marketer and Opus: First research to probe strategy across the event ecosystem…
EventTrack 2018: The World’s Largest Research on Experiential Marketing
The industry’s most used, sited, downloaded and referenced research on experiential marketing has returned…