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Street Marketing: Dewar’s Goes Live To Commemorate Prohibition Repeal

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Prohibition you surely remember was repealed on Dec. 5 1933. Dewar’s recently began a push to turn that date into an unofficial national holiday—and of course to own it for the brand. “We’re hoping…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

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Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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