Strategy: Equal Campaigns For Flavor With Double-decker Bus Articles Posted on January 28, 2010 by Event Marketer Merisant’s first-ever mobile tour for Equal is aimed at decommoditizing the sweetener brand. “We want to make Equal more of a visible choice than an invisible brand ” John Callahan senior… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Results: 9Lives Sees Sales Spike Just Months Into New Campaign Event Programs: Meow Mix Connects With Pet Owners Through Acatemy Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse Live Extensions: Macy’s Takes Thanksgiving Parade On Tour