They might look like child’s play, but behind most of today’s family-friendly events is a finely tuned strategy for capturing the hearts and minds of both kids and their parents. How do you strike the right balance between fun and function when it comes to creating live experiences for families? And how can you make sure your brand experience makes meaningful memories that ultimately drive brand loyalty and sales?
With a résumé that spans franchises including Harry Potter, Disney, Mattel and others, leading event agency GES Events knows a thing or two about experience marketing for kids and families. In this executive roundtable, the agency assembles an expert panel to discuss the do’s, the don’ts and the innovative marketing ideas that are making the most meaningful connections with one of today’s most lucrative demographics—the family set. Here’s a recap of the discussion.