The International Olympic Committee has relaxed Rule 40, which governs athlete sponsorships during the Games. What impact will this have on brand sponsorships? Steve Watts (GMR London) weighs in on the GMR blog.
IOC Relaxes Rule 40 around Athlete Sponsorships
2026 It List: Inside Blue Pixel Creates
Decisive Moments: Where Attention Becomes Connection Photographer Henri Cartier-Bresson called it the decisive moment: that fraction of a second when everything aligns and an image becomes more than a photograph. It becomes a feeling. A memory. A story. The best brand experiences work exactly the same way. What People Actually Remember People rarely recall […]
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