The International Olympic Committee has relaxed Rule 40, which governs athlete sponsorships during the Games. What impact will this have on brand sponsorships? Steve Watts (GMR London) weighs in on the GMR blog.
IOC Relaxes Rule 40 around Athlete Sponsorships
2026 It List Showcase: Agency Profiles, Perspectives, Q&As and Case Studies of Excellence
Buckle up. You’ve got a front-row seat to experiential marketing’s most exclusive stage. The elite agencies that make up the 2026 It List are the ones delivering business outcomes by taking risks, bucking norms, setting industry trends, tailoring every touchpoint for measurable ROI and consistently demonstrating the power of human interaction in the digital age. […]
