CAMPAIGN: La Bodega de Café Bustelo
CLIENT: Café Bustelo
CAMPAIGN: Flavor Studios at Coachella
CLIENT: International Delight
CAMPAIGN: The Pint of No Return at Lollapalooza
CLIENT: So Delicious Dairy Free
AGENCY: Inspira
Gen Z Wants More from Brand Activations. Good.
Gen Z has high standards for brand experiences and that’s a great opportunity for marketers.
They’ve grown up inside an always-on content machine, and they can spot a hollow brand moment a scroll away. They’re not waiting for you to show up, but when you do, they want experiences that feel entertaining, uniquely personal, culturally fluent, and something worth pulling out their phone for.
Inspira’s research, What Gen Z Really Wants from Brand Activations confirms that this generation wants to discover, participate, and co-create. Gen Z wants to feel that a brand “gets” them and when brands do it right, the payoff is real: 93% of Gen Z respondents said they felt more connected to a brand after an activation, 61% were likely to purchase afterward, and 92% followed a brand on social.
That’s how you start a relationship with Gen Z.
At Inspira, we build brand worlds people want to walk into and keep thinking about after they leave.
For Café Bustelo, we brought the energy of a neighborhood bodega to Lallapalooza through La Bodega de Café Bustelo – a vibrant corner-store-meets-coffeehouse built around music, conversation, flavor, and real human connection. The result: 2,500 pieces of UGC, 869K IRL impressions, a 25-minute average dwell time, and 14K coffees enjoyed.
For International Delight, we built Flavor Studios at Coachella. A Flavor playground where festivalgoers mixed creamers into coffee like a DH mixes beats, then starred in their own shareable AI-generated music video. The activation drove 2K pieces of content, 409M earned impressions, a 22-minute average dwell time, and 14K coffees personalized.
For So Delicious Dairy Free, we created The Pint of No Return at Lollapalooza; a surreal, multisensory experience inside a giant pint of (dairy free) ice cream. It served 13.8 scoops and moved the needle on purchase intent with Gen Z with 70% saying they were “extremely likely” to purchase and 78% of dairy ice cream lovers saying they would “highly” recommend So Delicious Dairy Free to friends and family.
Inspira is the brand relationship agency. We create live experiences that create long-term connections between brands and the people they want to reach.
Testimonial
One of my favorite sets this year wasn’t even in the lineup. It was the DJ at Bodega de Café Bustelo.
— Megan Homme
Scan to download:
What Gen Z Really Wants from Brand Activations
