Mosaic Archives - Page 5 of 8 - Event Marketer
Smirnoff Connects with Social Media Influencers
Slick venues. Sophisticated drinks. Unforgettable nights. That’s what Smirnoff Experience was all about, as well as injecting some new life into its Smirnoff 21 Vodka and Smirnoff Ice brands. Both Diageo products had seen better days in terms of consumer awareness until the Smirnoff Experience, with its rockin’ party atmosphere, changed all that. For Smirnoff...
Bud Camp in Canadian Wilderness is a Winner with Guys
Bud Camp, the program that mixes manly exploits with measurable success, flies male consumers deep into the Canadian wilderness to enjoy an all-expenses-paid, no ladies allowed weekend chock full of testosterone-filled activities like pig roasts, white-water rafting, paintball games and monster truck rides, plus live music, fireworks, 40 Bud Girls and all the Budweiser they...
Dell Experience Extends Reach, Pushes Free Publicity
The senior prom in May at Cupertino High School in Cupertino, CA, wasn’t the usual coming-of-age bash where 18-year-olds got decked out in fancy dresses and tuxes and got a little crazy on the dance floor. This year, seniors attended a SuperProm, a $100,000 affair the students earned by receiving the most online votes in...
Microsoft Goes Paperless with RFID at Partner Conference
Microsoft mixed fun and functional at the Worldwide Partner Conference in July in Orlando, treating high-tech business executive attendees to a high-tech conference in one of the high-techiest landscapes—Walt Disney World and Epcot Center. With partner Thuzi, Microsoft tied the entire experience together, from social sharing to the delivery of key event information, with RFID...