Agency: Mosaic

Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a […]

Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team […]

Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction […]

As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer […]

Teeth whitening and the issue that comes with it (sensitivity) isn’t the sexiest of topics, but Sensodyne was able to give it a sleek, premium edge with a dentist office in the middle of Flatiron Plaza in New York City and The Falls in Miami. The Sensodyne True White Sensitivity Suite pop-up was a shipping […]