Agency: Mosaic

To re-introduce Coca-Cola to Canadians as a beverage to experience, Coca-Cola created the Coca-Cola Tasting Room in an industrial cool environment that offered multisensory moments with the soda—and plenty of socially-sharable moments, at that. All five of the senses were used to create visually appealing experience rooms in a journey led by a “Coca-Colier.” There […]

Stella Artois gave Torontonians all the feels last fall with a multisensory experience aimed at building its image as a premium beer brand. Targeting adventurous foodies, ages 25-34, the brand partnered with some of Toronto’s biggest artists to create the Stella Artois Sensorium—a hands-on, share-worthy dining experience that stimulated attendees’ sense of touch, sight, taste, […]

Catching a flight during the holiday season is rarely an experience worth writing home about. Unless you happen to be flying with Canadian airline WestJet, which changed the game forever in 2013 with the trend-setting viral masterpiece Christmas Miracle. In this, its third iteration of the program in 2015, the brand enlisted the help of […]

Mixing business and pleasure is no longer out of bounds for b-to-b conference marketers. Case in point: Microsoft’s 2015 Worldwide Partner Conference, where the brand employed tech-driven experiences that fostered networking and fueled collaboration within the Microsoft US Partner community to create a professional yet fun conference environment. The show spanned three locations. The US […]

Diet Coke, the No. 1 soft drink in the world, re-established its role as a leading low-calorie treat with a 5,500-square-foot pop-up in Toronto’s trendy downtown. The space offered five installations representing the qualities of the liquid, like the sparkly Luxe room featuring 600 “bubbles” that emerged from a bottle, and the Refreshing room with […]