For the Fans: McDonald’s ‘KPop Demon Hunters’ Meal Rivalry Comes to Life at an L.A. Event
No one knew the fandom around “KPop Demon Hunters” was going to explode, but the…
Tariffs Update: Event Execs Talk Roadblocks, Best Practices and Business Impact
When sweeping U.S. tariffs took hold in the spring of 2025, the event industry grappled…
2026 F1 Miami Grand Prix: Full-Throttle Experiences from TikTok, Diageo, Mobil and More
Now in its fifth year, the Formula 1 Miami Grand Prix continues to draw race…
Skeletons and Tattoos: How Torq Brings World Building to Trade Shows
If you’re not putting on a show, you’re just paying for a spot on carpet,…
10 Minutes With… Gaby Ferreres, Head of Industry Marketing at AWS
As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB…
The Brief: Jargon Bars and Il Fresco di Peroni
This week’s hot takes on hot topics in experiential marketing cover Jargon Bars, smartphone-themed fashion…
How Disney Turned ‘The Devil Wears Prada 2’ into an Experiential Marketing Machine
In the 20 years since “The Devil Wears Prada” premiered, the love for its characters,…
Inside Jeans Country: American Eagle’s First-Ever Stagecoach Activation
“It wasn’t our first rodeo, but it was our first Stagecoach.” That’s how American Eagle…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.