Event Marketer Sizzle: Event Trends, Interviews, and In-the-Field Coverage

11.06.26

Boston Logan International Airport has found its new voice. After Massport leaders narrowed down 6,000 submissions for the Voice of Logan contest to eight finalists, voters selected local HVAC pipe fitter Christopher Donisi as the winner. Starting this holiday season, travelers will hear Donisi’s deep, baritone voice with “a real Boston attitude” announce messages at the airport.

📷 Photo of the Week

Ahead of the New York City Marathon, Fisher-Price’s Mini-Marathon challenged toddlers to compete in a 26.2-foot-long race with the help of one of the brand’s mobility products… Read more.

🗨️ Insight of the Week

“For those looking to become a brand ambassador, especially if you’re going into the spirits side of it, get TIPS certified or ServSafe certified because you want to protect yourself and learn how to properly serve and check IDs. Also, it helps brands know you are ready.”
–Vanessa Leiva, Brand Ambassador

Hit the Ground Running
13 Experiential Tactics That Went the Distance at the 2026 NYC Marathon
In the week leading up to the 50th annual race, athletes, community members and sponsors celebrated the milestone with a range of pop-ups and on-course activations… Read more.

Shaking Things Up
The Brief: Black Truffle Windows and the MacKenzie-Childs Café
This week’s hot topics in experiential cover Shake Shack’s interactive windows, Oner Active’s moving day, the “Christmas at the Kringles” screening and a Macy’s holiday café… Read more.

Canned Branding
Why Brands are Tapping into Beverage Culture
Drinks today are a social ritual and lifestyle accessory. Here’s how beverage culture is changing the way brands get their message into people’s hands—with the branded can… Read more.

Event Peeps Podcast
Brand Ambassador Spotlight: Vanessa Leiva on the Hustle and Heart of Events
We kick off our new spotlight series on what it takes to find success as a BA with Orlando-based ambassador Vanessa Leiva, who talks about the importance of community… Read more.

Survey Says
How Exhibitors Turned Questions into Activations
From a vintage telephone that captures flavor preferences to an AI-powered pet portrait that doubles as a recruiting tool, brands are finding creative ways to gather insights… Read more.

💡 ICYMI Last Week

📌 EM Updates

Last Chance to Enter the EventTech Awards: Across 31 categories, the EventTech Awards spotlight the strategies and tech that optimize how audiences connect, participate and engage in real time. Submit your entry by 11:59 p.m. ET tonight.

✉️ Contact Us

The Sizzle is produced by Event Marketer, the industry’s largest information resource on experiential marketing. Learn more.

Send story ideas and news to:
Juanita Chavarro Arias | jchavarro@accessintel.com

For ad and lead-gen opportunities:
Susanna Lione | slione@accessintel.com
Jon McLoughlin | jmcloughlin@accessintel.com

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