Archive

Tag: virtual reality

  • Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry
    Advertorial

    Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry

    Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung […]

  • Take a Road Trip Through the Best Auto Activations of the Year
    B-to-C Events

    Cruise Through the Best Auto Activations of the Year

    From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they […]

  • Inside AT&T's SHAPE Event
    B-to-B Events

    AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event

    What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in […]

  • Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Festival Sponsorship
    B-to-C Events

    Advocacy-Driven Events and an Eco-Chic Lounge Mark Citi’s Global Citizen Sponsorship

    For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations […]

  • Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
    B-to-C Events

    Behr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home

    It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also […]