Tag: sports sponsorship
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B-to-C EventsThe Brief: Lay’s Lights and Parking Lot Coffees
This week’s hot takes on hot topics in events cover Lay’s Lights, fancy parking lot coffees and the debut of Ulta Beauty World.
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B-to-C EventsSuper Bowl LIX: 16 Brand Activations, Parties and Stunts from NOLA
Super Bowl LIX brought a week’s worth of events to New Orleans, and while we hit 15-plus experiences, we couldn't squeeze them all in. Explore 16 more activations that delivered engagement ahead of the Big Game.
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B-to-C EventsSuper Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy
This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented […]
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B-to-C EventsFootball Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field. ALTEC LANSING The industry […]
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PodcastPodcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman
The Event Peeps Podcast returns with part two of our look back on one of the year’s biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, we’re going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their […]