Tag: sports sponsorship

Super Bowl LIX brought a week’s worth of events to New Orleans, and while we hit 15-plus experiences, we couldn't squeeze them all in. Explore 16 more activations that delivered engagement ahead of the Big Game.

This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented […]

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field.   ALTEC LANSING The industry […]

The Event Peeps Podcast returns with part two of our look back on one of the year’s biggest events, the Paris 2024 Olympic and Paralympic Games. In this episode, we’re going inside Canada Olympic House, one of 30-plus hospitality houses organized by National Olympic Committees that popped up in the city to support athletes, their […]

Tailgating is a time-honored college football tradition, and in recent years, the experience has evolved from a cookout, foldout chairs and open trunks, to big screens, sound systems and games. And as brands tap into these fervent fan spaces, their strategies have been evolving, too. No one has watched this tailgating evolution more closely than […]