Posts tagged with ‘South by Southwest’
Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon
If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgo traditional activations...
HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW
Having landed safely at SXSW in Austin, EM is ready to cruise the creative brand activations and report back on the standouts. So, what better way to kick off our coverage than with one of the most buzzworthy activations of the fest? Ahead of the eighth and final season of “Game of Thrones,” HBO partnered...