Tag: pride

In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all was quiet on the experiential front during June this year. Call it a sign of the times. With parades and other in-person Pride events and experiences canceled in the wake of COVID-19, brands had little room to deliver meaningful campaigns. […]

This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ […]

What began as a man with “a bar and a dream” has evolved into an annual, nationwide event series celebrating the legacy of LGBTQ bartenders and gay bars as safe spaces and social centers for the LGBTQ community. Indeed, the Stoli Key West Cocktail Classic bartending competition was dreamed up by Stoli’s national LGBT ambassador, […]

At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered […]

When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies. LGBTQ events today have become […]