Tag: nostalgia marketing

Today’s fast-paced, digital-centered world bombards consumers with messages at every turn, an overwhelming array that makes in-person, experiential marketing that much more valuable. Perhaps it’s no surprise then that some of the most impactful experiential marketing pushes back on progress, evoking nostalgia and the promise of “a simpler time.” These marketing tactics are—quite literally—standing the […]

It’s the year of the Disney throwback, and our millennial hearts are all in, from the release of “Freakier Friday” to the Jonas Brothers bringing out Demi Lovato for a “Camp Rock” reunion at MetLife Stadium. Nostalgia marketing is at the core of the first-ever Disney+ Throwback campaign, a summer-long celebration of ’90s and 2000s […]

This week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs.

Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast […]

Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]