Tag: nostalgia marketing
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B-to-C EventsMillennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers […]
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B-to-C EventsHere are Five of the Most Recent TV Show Pop-Up Experiences
You can’t go a month without hearing about the opening of another TV show pop-up food and beverage experience. Brands, event professionals and other partners are breathing new life into TV classics by harnessing the power of super fans, nostalgia marketing and foodie and coffee culture. For a taste of the TV show pop-up tactic, […]
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B-to-C EventsGettin’ Jiggy With it: Brands Entice Millennials With ’90s Nostalgia
If you don’t think the ’90s were all that and a bag of chips, talk to the hand because nostalgia marketing is all the rage these days. In an attempt to stir up warm, fuzzy feelings about how good life was back in the day, brands are creating ’90s-themed experiences in droves to trigger emotional […]