Tag: experience design

The annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed […]

After all of the paring down and pivots the event industry has experienced, this year signaled the return of programs that were not only full-scale, but built to enrich the attendee experience in fresh ways by offering “more”—more tailored, more technical, more sophisticated, more value.

As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Here, we round up experiential strategies from the festival season to help inspire your exhibit design themes, builds and tactics to […]

“This opportunity gave us a chance to tap into other areas, like food and wine, lifestyle, the fandom around our location of Scum and Villainy, and has created opportunities for all of our various marketing partners across social… So we were able to have a synergistic event across so many of our verticals.” –Jill Hudson, […]

If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The Warner Bros. movie took the world by storm even before its July 21 debut, with a slew of brand collaborations, and a global premiere event circuit that served as an experiential extension of the blockbuster film.