Posts tagged with ‘event staff’
From Staffing to Shipping, Event Leaders Share Their Perspectives on Recent Industry Pain Points
Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. While positive for the industry, the increase in events...
Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe
Forget ‘warm bodies’—these brand ambassador types are essential staff members Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting...
Five Staffer Types Refreshing the Role of Brand Ambassador
Smart event marketers know that brand ambassadors can make or break an event experience. Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events...
Training Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.