event marketing Archives - Event Marketer

Posts tagged with ‘event marketing’

December 11, 2017

Citi’s ‘JOYTM’ Dispenses Surprise and Delight in New York City

Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be...

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December 8, 2017

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

From characters to costumes to replica sets, fans are taken on an experiential journey Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is on view at IFEMA Madrid, last year announced...

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