Reward customers or members Archives - Page 20 of 22 - Event Marketer
AOL NewFront Connects the Real and Digital Worlds
If the terms “omni-channel” and “second screen” don’t mean anything to you, it’s high time they should. Thanks to a near total proliferation of technology devices across every demographic and income bracket, consumers today are using their smartphones, tablets and apps more than ever before. And more than ever before, it’s become incumbent upon marketers...
NASCAR Engages Sponsors with Turnkey Meetings
NASCAR created the Fuel for Business campaign in 2004 to provide sponsors more ROI. Since then, it’s been recognized for its outstanding results by the likes of CNBC, Fox Business News, Forbes, The Wall Street Journal and USA Today, and has helped vault NASCAR into the sports industry’s pole position as a top platform for...
SAP Conducts Total Takeovers of Meeting Properties
In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events...
JiveWorld Keynote Features a Human-Powered Engine
Collaboration in business is key. We hear it all the time. But how do you create a physical representation of the concept to drive its message home? JiveWorld2014 keynote speaker Adam Sadowsky had the answer: A colossal Rube Goldberg machine. In an effort to transform its new tagline “Work Better Together” into a live experience,...