Good will Archives - Event Marketer

Good will Archives - Event Marketer

July 13, 2017

Bosch Tour Hammers Home Job Site Safety

“Bad workers always blame their tools,” as the saying goes, and with that pain point in mind, Bosch revamped its mobile Power Tour in 2016 in an effort to increase both sales of its products and overall job site safety. Taking a tailored approach, the brand traveled to key construction sites across the U.S. and...

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July 13, 2017

TD Bank Parade Program Connects With LGBTQ Community

Pride parades are no ordinary parades, and with its expressive float, activations and local buzz-building efforts, sponsor TD Bank’s parade program made personal and colorful connections with the LGBTQ community. What made the campaign so special was that it served as an internal engagement tool, too. Some 794 TD Bank employees marched along the parade...

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July 13, 2017

Whirlpool Offers Clean Laundry to Schools in Need

We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students...

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July 13, 2017

American Express’ Gift Drops Support Local Businesses

American Express has long supported small business owners through its one-day annual Small Business Saturday program that offers cardmembers rewards for shopping locally. This year, the brand took its efforts a step further with the new Shop Small 2x Rewards, a campaign that threw some heavy weight behind the effort in the form of NBA...

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July 6, 2017

KLM Activates a ‘Helpful’ Pop-up and Street Campaign

It seems like every time you turn around, another airline is taking away another amenity without a hint of remorse. But as other brands were making quick enemies of travelers, KLM Royal Dutch Airlines activated a pop-up experience and street campaign around an unprecedented concept in modern travel: helpfulness. To showcase its brand ethos and...

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