Good will Archives - Page 4 of 14 - Event Marketer
Microsofts app leads to color in NFL helmets and the life of many
WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design...
Microsoft works with the NFL to bring goof to charities across the Nation
THE SETUP: Microsoft, the official sideline technology sponsor of the NFL, has leveraged its Surface devices to drive fandom and boost player efficiency since 2013. But ahead of the 2018 Super Bowl, the brand wanted to show the world that its technology doesn’t just create fans—it creates change. So Microsoft launched Create Change, an integrated...
Land O’Lakes educates the younger, forward-thinking audience at SXSW
THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a...
Coke Brings Christmas to War-Stricken Colombia
Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias...