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Samsung Surprises Times Square and Reaches Billions More
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise concert event featuring the Black Eyed Peas on March 10, 2010. The brand skipped traditional pre-promotions and instead relied on consumers in and around Times Square to generate buzz for the “impromptu” event with their handhelds and cell phones. The...
Kenmore Showcases its New Look with an Art Gallery
Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand stepped out of Sears stores and into a former art gallery it transformed into the Kenmore Live Studio, where it showcases new products and delivers top-notch experiences...
Nespresso Creates an Art-Inspired 3D Cityscape
Inspired by British Turner Prize winner Rachel Whiteread’s “Embankment” installation of white cubed casts, Nespresso created a cityscape modeled after that same work to celebrate the launch of its modern Nespresso Citiz machine. Playing on the campaign’s central urban lifestyle theme, Citiz Sky Lounge on the 28th floor of the Westhafentower in Frankfurt’s financial district...
Lowe’s Promotes Home Safety with Educational Tour
Lowe’s largest corporate marketing initiative, its home-grown Home Safety Council charity, has been mobile for five years now, growing bigger and better annually with a super-relevant tour focused on teaching kids how to help parents make homes safe. Two sets of trucks staffed by four safety experts unfold into 1,200-sq.-ft. “houses” featuring true-to-life living spaces...