Industry: Home Appliances

As an official corporate partner of the NCAA Final Four basketball tournament, LG wanted to step up its experiential game in 2015. In hopes of creating a bolder, more innovative activation than in years past, the brand introduced the LG Training Facility—an immersive experience featuring over 30 LG products that took “recruits” through the facility’s […]

The Kitchen/Bath Industry Show (K/BIS) is the most important event of the year for TOTO, so to showcase its range of luxury products and set the brand apart in a new way, the company hit the show floor last April with an all-new, 63,000-square-foot booth that was designed to create a system for displaying new […]

GE’s Minds + Machines conference brought together Fortune 500 executives, thought leaders, academics, journalists and top customers. But the real star of the one-day conference just might have been a 22,000-pound GEnx jet engine. With the engine situated center stage, attendees were invited to explore the industrial venue of San Francisco’s Dogpatch Studios. The space […]

They say you shouldn’t judge a book by its cover. Well, maybe you should. With a slick exterior design more reminiscent of a museum than a temporary brand experience, Samsung’s two-story, 7,500 square-foot “Olympic Rendezvous @ Samsung” pavilion at the Olympic LiveCity Yaletown received an A for its exterior curb appeal. Upstairs, visitors to the […]

Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, at the brand’s Kenmore Live Studio pop-up shop that night. Part of a series of events, the competitions awarded the winners of each round with various prizes, including kitchen appliances and a donation to the […]