Industry: Home Appliances

The Home Depot came up with a unique way to draw attention to a new Manhattan retail location where the store is located two stories below street level. The company suspended a replica of a New York City apartment at street level in the building’s lobby, with hired actors performing home renovation projects inside. Performers […]

LG’s core message—LG is The Nature of Mobile—was woven into every aspect of the CTIA space. The brand played up both nature and high-tech multimedia at its booth, offering attendees an interactive and fully immersive experience that kept it a packed house throughout. Attendees could pick from the Music Zone, Video Zone or the Design […]

Kitchen designers, architects and builders are a tough crowd. They’re discriminating, opinionated, tightly networked and at the end of the day, downright mission-critical to any exhibitor at the Kitchen/Bath Industry Show. Sub-Zero took on design snobs and tough cookies alike by leveraging the skills of renowned kitchen designer Mick De Giulio and interior designer Jamie […]

The Spanish and Portuguese division of Philips Electronics turned its annual sales convention into a blockbuster spy movie. Scriptwriters created a complete plot in which Philips’s competitors were cast as an international gathering of gangsters bent on stealing Philips’s secret sales plans for 2007. Everyone attending the meeting was part of the top-secret operation to […]

The launch event for the new Dyson DC15 vacuum took its inspiration from the appliance’s most notable design feature: a ball. On the vacuum, it helps the machine pivot and turn like nobody’s business. At Fordham University in New York City, Dyson expanded the key feature into a 10-story tall inflatable vinyl sphere—with interactive elements, […]