Projection Mapping Archives - Event Marketer
Dell Technologies Introduces its New Server on the Set of a Sci-fi Film
Dell Technologies’ explorable launch event for press and industry analysts during the Dell Technologies Summit could have relied solely on the set—literally. The experience, developed for the reveal of Dell’s PowerOne server, took place at Troublemaker Studios in Austin, Texas, on the set of “Alita: Battle Angel,” a 2019 sci-fi film about a cyborg set...
Lighthouse Immersive’s Projections Place Consumers into Van Gogh’s Artworks
Lighthouse Immersive transformed its educational Van Gogh art exhibit into a pandemic-friendly activation that offers drive-thru and walk-in options. On-site, attendees are immersed in 60,600 frames of video and 90 million pixels, encompassing 600,000 cubic feet of projections that animate the artist’s work and place visitors directly into his landscapes, still lifes and portraits. The...
Santa Margherita Wine Pairs Sampling with a 360-Degree Film Experience
Santa Margherita’s Follow the Vine experience was a dramatic grapevine maze where attendees discovered tasting notes, flavor pairings and brand experiences around every corner. A key touchpoint was a seven-minute, 360-degree film experienced in a geodesic dome theater where a multi-projector immersed the audience in footage that told the brand’s story. Santa Margherita blended software,...
Jeep’s 4D Film Experience Sends Thrill-Seekers on a Multisensory Joy Ride
Jeep is a veteran Winter X Games sponsor, but in 2020 it needed a new strategy to generate purchase intent among the event’s thrill-seeking fans. Enter: The Champion of Adventure experience. The activation featured new models on display for live demos, meet and greet opportunities with X-Games athletes and a keychain-engraving station. But it was...