2006 Archives - Page 4 of 13 - Event Marketer
Napster’s Grunge Approach Earns Exhibit Accolades
Napster took a grassroots approach to its trade show exhibit at the DigitalLife Expo in New York: The brand went with a “garage band” feel by actually building its own garage on the show floor. Instead of trying to outshine high-powered, big-budget brands like Hewlett-Packard and Microsoft, Napster hyped its anti-establishment image with an exhibit...
Canon’s Experience Zones Help Spread Brand Message
Expo 2005 provided a showcase for Canon’s entire range of products in a hands-on environment, as the company sought to build enthusiasm and loyalty among its dealers and clients. Business partners, media and other key influencers were targeted for the invite-only event, and presentations and displays were customized to address each group. The 120,000-square-foot footprint...
Xbox Focuses on Gamers’ Sense of Self Expression
At 35,000 square feet, it was massive, yes. But it was also integrated, a live translation of the marketing blitz that would follow. Xbox’s stand at the 2005 E3 show leveraged the look, feel, vibe and messaging of the TV spots, radio ads and online elements that would ignite the 360’s overall marketing platform. “It...
AMD Uses 3D to Attract Broadcasting and Film Pros
A retro-futuristic space encouraged visitors to “Break Free” from the limits of competitors’ technology, part of an effort by AMD to make sure everyone at the National Association of Broadcasters show knew its microprocessors are the go-to option for broadcasting and film professionals. To get the buzz going, pre-show mailers drove traffic to the booth...