2006 Archives - Page 6 of 13 - Event Marketer
M&Ms’ Star Wars Stunt Boosts Product Launch
Masterfoods used the hype around the release of “Star Wars Episode III: Revenge of the Sith” to roll out a new line of dark chocolate M&Ms, lining up characters from the movie to unload the very first shipment of the candies. Actors dressed as Darth Vader, C-3PO, and R2-D2 hauled boxes of the dark chocolate...
Jeep Awes Consumers with Operation Altitude Stunt
Battling a bevy of SUV competitors, DaimlerChrysler wanted to introduce the full-size Jeep Commander in a way that would instantly establish the vehicle’s bona fides as one of the only trail-rated vehicles on the market, appeal to off-road enthusiasts and raise interest among more conservative urban consumers. The automaker also figured it could use the...
Nike Targets Active Females with Charity Run
Targeting female fitness enthusiasts, Nike created the women’s marathon as a fun event for women that would also raise awareness (and funds) for the Leukemia & Lymphoma Society. Nike used email campaigns and direct mail to spread the word pre-race, and about 15,000 runners participated in the San Francisco event. A Nike Expotique in Union...
Wrigley’s SnoCore Tour Freshens Teen-Friendly Image
Reinforcing its teen-friendly image among marketing-savvy consumers is the main goal for Wrigley’s Winterfresh breath-freshening gum, and the SnoCore Tour has been delivering. The property, an annual traveling winter lifestyle-and-music event, hit 39 markets across North America in 2005. Music acts including Chevelle, Helmet, and Crossfade rocked the event’s performance stage, while brand reps dished...