2006 Archives - Page 7 of 13 - Event Marketer
Nokia Engages Employees with Nseries Adventures
Nokia needed to meaningfully engage its worldwide team of 40,000 employees, in order to let them experience the new Nseries multimedia smart phones on a personal level. The Nseries Adventures encouraged Nokia employees to live the spirit of the brand while demonstrating the Nseries tagline of “See new. Hear new. Feel new.” Nseries Adventures encouraged...
Volkswagen Road Show Racks Up Jetta Presales
Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that engaged corporate-level executives, dealership representatives and the driving public. A staff meeting at VW’s North American HQ kicked things off...
Diageo’s Tequila Education Initiative Takes Flight
Bartenders and nightclub managers know cool. So creating an event exciting and interesting enough to get them to give up their night off could have been a daunting challenge. That’s why Diageo went all out with its Flight Club bartender education initiative, hosting invite-only events in Chicago, Fort Lauderdale, Los Angeles and New York City...
Audi Unleashes Filmmakers to Promote New Vehicle
Audi launched its 2005 A3 model with a multi-platform initiative tied to the world of filmmaking. Spanning nearly six months and multiple venues, the campaign sent three filmmakers and their crews on their own separate journeys across the U.S. in new A3s. Audi turned each team loose, asking them to document their experiences on film....