2006 Archives - Page 3 of 13 - Event Marketer
DaimlerChrysler Surprises Press with Product Reveal
Dodge’s new muscle car made a big entrance at Detroit’s North American International Auto Show in 2005, as the brand reintroduced a model that hadn’t seen the streets in 30 years. A band played hits from the 1960s and ’70s to work the crowd leading up to the unveiling. The reveal began with a spokesperson...
L’Oreal Takes the Museum Approach to Draw Press
When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress beauty and fashion editors. The solution: a museum-style exhibit in Manhattan’s trendy Milk Studios. Armed with headsets that played a soundtrack detailing...
Dyson Launch Event Features 10-Story Vinyl Sphere
The launch event for the new Dyson DC15 vacuum took its inspiration from the appliance’s most notable design feature: a ball. On the vacuum, it helps the machine pivot and turn like nobody’s business. At Fordham University in New York City, Dyson expanded the key feature into a 10-story tall inflatable vinyl sphere—with interactive elements,...
Mutual of Omaha Gets Wild with Interactive Exhibit
“Wild Kingdom” has been, well, the king of wildlife TV shows for nearly 30 years. The traveling exhibit launched in 2005 was aimed at cementing the link between the program and long-time sponsor Mutual of Omaha—and designed to build a database of potential customers for the financial services provider. Over a 5,600-plus-square-foot space, there were...