Technology

Technology

February 16, 2010

LEGO Debuts New Universe at CES

At January’s Consumer Electronics Show in Las Vegas, LEGO unveiled the LEGO Universe Massively Multiplayer Online Game (MMOG), which is expected to bring the brand to life for thousands of online players all over the globe when it is launched later this year. The toy brand’s goal is to put the focus on building and...

read more

February 16, 2010

AMEX Takes Fashion Week Online

American Express has added Twitter and Facebook to its Mercedes-Benz Fashion Week sponsorship. The multimedia activation kicked off in New York City last week and runs through Feb. 18.

read more

February 16, 2010

Coke Takes FIFA’s Trophy to the People

In anticipation of the World Cup soccer championships this summer, Coca-Cola has revived its FIFA World Cup Trophy Tour, which is visiting 85 countries and concludes with festivities in South Africa where the 2010 tournament will be held in June. The tour gives fans around the world a chance to get up-close-and-personal with the tournament’s...

read more

February 16, 2010

Burger King Seeks ‘Game-Changers’

Burger King on Feb. 4 embarked on the biggest tour in its history, an 18-week, 41-city BK Next Best Move national mobile tour that is hitting African-American communities in search of “game-changers” both on the basketball court and in urban areas across the U.S. Reality TV star Syrus Yarbrough will accompany the tour to all...

read more

February 11, 2010

Strategic Snapshot

In the marketing realm, events must strike a unique balance between hightech and high-touch that can create both immense rewards and daunting challenges for event planners and marketers. At their core, events communicate meaningful information, but their success hinges upon the ability to do so in a visually engaging way that stimulates the senses and...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |