Technology

Technology

July 6, 2010

HP Event Offers Customers Payback

As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress Ivanka Trump and “The Apprentice” winner Bill Rancic on June 24 hosted an HP Payback event in New York City.  

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July 6, 2010

Digital Staffing with Mountain Dew, Samsung

Like everything else (or so it seems) in event marketing, brand ambassadors are going digital. Now, it’s no longer enough that these brand reps be outgoing, articulate, approachable, nice-looking and match a target demo. Today’s brand ambassadors are all that, plus they are tapped into a network of online friends and fans that they are...

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June 22, 2010

Social Media Toolbox

Most event marketers are trying to find the best way to maximize the power of social media at their events. But that can be hard to do if Facebook and Twitter are the only tools in their bag of tricks. With new and more targeted platforms popping up daily, it can be just as challenging...

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June 16, 2010

Yahoo, ESPN and Reliant Energy Drive Online Buzz

When it comes to generating social media activity through events, the sweet spot lies in convincing attendees that your brand’s content and assets are witty, informative or just plain weird enough to merit a comment, tweet or wall post. That’s why smart marketers are integrating social media kiosks and “post it” incentives right into their...

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June 15, 2010

Pepsi, Southwest and Best Buy Take Platforms to the Next Level

Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform” that’s always on, always evolving and never out of touch.

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