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Photo Gallery

April 5, 2018

ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW

As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the flames with a nostalgia-filled experience at SXSW that touted the reboot of “Roseanne.” The network’s shareable activation featured recreated sets from the series, including the Lanford Lunch Box diner and various rooms from the Conner household, while branded Pedicabs and...

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April 4, 2018

HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey...

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