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A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side
Coach’s refined aesthetic and rich New York City heritage came to life June 12-17 with a playful “Life Coach” pop-up experience in Manhattan’s SoHo neighborhood. Created in collaboration with set designer Simon Costin, the experience took attendees on a journey through four spaces: a David Lynch-esque check-in area with staticky TV screens and ringing phones;...
Why the Industry is Embracing the Tiny House Trend
Five brand activations that leveraged the ‘less is more’ mentality Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....
Seven Strategies Behind Uber Elevate’s Vision to Make Flying Cars a Reality
The Uber Elevate Summit was borne of one simple, zany question, according to Uber head of product, aviation Nikhil Goel: “Why can’t we fly around the city?” At the time the idea was percolating, back in October 2016, innovations in ridesharing were lowering the cost of transportation, which in turn opened the market up to...
Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters
Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with...