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June 27, 2025

2025 Fab 50: Hamilton Case Study

CAMPAIGN: Elanco Animal Health at VMX 2025 CLIENT: Elanco Animal Health FABRICATOR: Hamilton Hamilton Creates Immersive Multi-Exhibit Experience for Elanco Animal Health at VMX 2025   Creating Cohesion Across Five Unique Experiences At VMX 2025, the premier veterinary conference, Elanco aimed to reinforce their position as a global innovator in animal health. Elanco needed a...

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June 27, 2025

2025 Fab 50: Steelhead Productions

CAMPAIGN: Link Up with Steelhead CLIENT: Steelhead Productions Steelhead Productions: Redefining Connection at the Experiential Marketing Summit   The Challenge: Returning with Purpose After years away from the industry’s spotlight, Steelhead Productions set out to make a bold return at the 2025 Experiential Marketing Summit. Their goal was not just to participate, but to exemplify the...

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June 26, 2025

2025 It List Showcase: Agency Profiles, Q&As and Case Studies of Excellence

Get a little closer with a selection of the It Listers with this annual showcase of some of the best experiential agencies and the MVPs driving them. Get their thoughts on the industry. See case studies of their work. And discover how they’re disrupting the landscape and racking up client wins amid an increasingly changing...

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June 26, 2025

2025 It List: Inside ASTOUND Group

Feel Something: Why Emotional Experiences Are The New Brand Standard At ASTOUND, we don’t just create brand moments. We engineer emotional experiences. Experiences that don’t just check a box or earn a glance, but move people. Shift perception and spark action. Because here’s the truth: people don’t make decisions based on logic. They make them...

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June 26, 2025

2025 It List: Cogent Case Study

CAMPAIGN: Modelo x College Football Tailgates CLIENT: Modelo AGENCY: Cogent Modelo’s Full-Time Fan Domination: From Kickoff to Playoff Modelo partnered with Cogent to bring its “Full-Time Fans” platform to life across the 2024–2025 college football calendar. From the Vegas Kickoff Classic to regular season tailgates and Bowl Season through the CFP National Championship, Modelo showed...

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