B-to-C Events

For Goodyear, the sponsorship of the new Akron Marathon Rubber City Race Series Half Marathon & 10K wasn’t just an opportunity to engage and support the community in which its global headquarters is located. The sponsorship also offered an opportunity to boost engagement within—starting with the brand’s employees in the lead up to race day […]

A global pharmaceutical company reached out to Broadstreet to develop and produce its National Sales Meeting. The meeting capped another year of an ever-growing partnership between Broadstreet and the organization. That long-term partnership proved vital in the pre-show production process.

Program to Expand Marketing and Distribution of Company’s Behavioral Analytics Systems for Meetings and Events TROY, MI–(Marketwired – Oct 14, 2015) –  Event Guidance, a leader in behavioral analytics for touring events, today announced the MyGuidance™ Agency Partner Program for experiential marketing companies. The program expands Event Guidance’s reach by providing agencies with proven behavioral analytics systems that […]

The work of an event marketer is challenging enough, let alone trying to achieve that elusive goal of work/life balance. What is that anyway? And is it even possible? Besides handling all the demands of co-workers and clients, women have the added stress of managing their homes and children, often without an equal partner to […]

Orlando, FL – LMG, LLC, a national provider of video, audio,