B-to-C Events

To say that “Game of Thrones” was a topic that dominated the cultural conversation in 2019 is an understatement. As the final season of the beloved series approached, fans exchanged predictions on who would ultimately sit on the Iron Throne—and brands went all-in on experiential to engage them. HBO and Red Cross had SXSW attendees […]

Environmental experts predict that by the middle of the century, our oceans will contain more plastic waste than fish. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills. It’s no surprise, then, that event marketers are literally cleaning up their act when it comes to event waste, […]

Over the past 12 months, chances are you’ve been invited to (or helped activate) a mediation pop-up, fitness challenge or CBD-infused event. Indeed, wellness-based experiences abounded in 2019 and are poised to maintain their momentum in the year to come as younger generations continue to seek out a balanced lifestyle. From full-fledged health and fitness […]

Wireless provider Visible came charging into the experiential space this year to intro its brand with clever marketing strategies, and has continued gaining steam ever since. Seriously, these guys are everywhere. Perhaps the brand’s most note-worthy live experience was its Denver-based #Phonetopia pop-up. Built like an obstacle course, the experience was as playful as it […]

Here’s a program that will change the way you think of the experiential takeover. Traditionally, this approach has involved a lot of drama—paint, a block party, a marching band and confetti. Netflix, however, snuck into the Little Italy neighborhood in New York City, the setting of the film “The Irishman,” for a takeover ahead of […]