B-to-C Events
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B-to-C EventsLooking for Event Food Inspiration? Trends Top Chefs Are Talking About
You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for […]
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B-to-C EventsMcDonald’s Beat of My City Initiative Blends Music with Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in […]
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B-to-C EventsFive More Tips on Engaging Millennials from the Millennial Impact Report
The study takes into account 10 years-worth of data by the foundation and research partner Achieve on millennials and their interest in causes
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B-to-C EventsBacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show
The Bacardí Rum Room event series made a pit stop at the Faena Forum on Dec. 5 during Art Basel Miami to introduce its new Premium Rum Portfolio to the art community. Differentiating the experience from the rest of Art Basel, Bacardí focused on educating attendees on the properties of its premium rums, creating a […]
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B-to-C EventsStories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re […]