B-to-C Events
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B-to-C EventsExperiential In… St. Louis
Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series returns as we explore popular event destinations and mine our sources for unexpected sites of interest and inspiration. From craft breweries to the World Chess Hall of Fame, to, as you’ll see below, a lively chat with Tommy the Otter, […]
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B-to-C EventsThe List You’ve Been Waiting for… Announcing the 2020 Ex Awards Finalists
The editors of Event Marketer announced the 2020 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.
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B-to-C EventsHow Brands Turned to Digital to Mark 420
The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie Hill event and San Francisco’s mayor warned consumers that gathering at Golden Gate Park for the annual 420 smoke-out could result in arrests. So what’s a cannabis enthusiast to do to celebrate the (unofficial) high holiday known as 420 (4:20) […]
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B-to-C EventsEarth Day Experiential Roundup: Nine Ideas to Inspire Your Event Planning
There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates. A topic event marketers have recognized for years, and have made systematic changes to address, is sustainability. Once an issue primarily tackled behind the scenes, sustainability is now woven throughout […]
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B-to-C EventsJoin Us Weekly for Operation: Recovery—Preparing for the Event Industry’s Comeback
Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19 pandemic’s impact on the industry, and what comes next. Our featured panelists this week are: Tracey P. Shechtman, VP-Global Experiences + Brand Partnerships, American Express Dan Preiss, Senior Director-Global Brand and Experiential Marketing, Dell WATCH NOW—IT’S FREE Tweet us […]