B-to-C Events

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Three years ago, Autodesk revamped its opening keynote program for Autodesk University, setting the stage for a multi-year story about how robotics and automation are transforming the construction, manufacturing, architecture, engineering and media creation fields. Designed to spark […]

The first wave of young Gen Z adults graduate college this year and will start entering the work force. And pretty soon, they’ll be registering for your events.

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at […]

The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to […]

How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers, […]