B-to-B Events

It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a […]

It’s a new year. Offices are roaring back to life. There are Q1 events in full swing, calendars to sync up, clients to pitch and team huddles underway.

It’s happened to just about everyone in the industry. Every detail of your outdoor event, right down to the last color-coded napkin, is in place when the weather suddenly takes a turn for the worse—and panic sets in. If you’ve been there before, we feel you. But the fact is, event marketers don’t have to […]

From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos have been ditched in favor of more engaging media—and brands are catching on.

Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with […]